Describing Target Markets & Audiences

There are some key rules in English to remember when describing target audiences:

•  Gender : male or female / men or women / children...pre-teens...teenagers...young adults, adults
• Age:  5 years old... 20 years of age...
• Ranges:  from....to....    between the ages of...and ....

• Percentages :  5% (five percent) 10%...20%... etc...
• Approximations:  most of + noun,   approximately/about/ around + quantity,  nearly+ quantity, almost all + noun
• Fractions:   1/2 = a half/one half/ half of...     3/4 = three fourths    1/8 = one eighth

Complete: almost all,   approximately,   most of,   from...to, target market,  between, and, nearly .

1.  Our target consists of women ______ 18 ____ 25 years of age.
2.  Most of our _______ _______ is made up of men ________ the ages of 25 __ 35.
3.  ________half of our target market are young, school-age kids between 12 and 15 years old.
4.  ________ 3/4 of our secndary market includes professional women who are 28 to 48 years old.
5.  ____________ the women in our target market are professionals.

Common verbs used:

• consist of
• be made up of...
• include (s)

Describe the target markets for the following brands:

1. National Geographic magazine
2. Banca San Paolo IMI
3. Puma
4. Mango / Zara/ H&M
5. Betlife online betting service
6. Fiat 500
7. Fiat Panda
8. Crick Crock Light
9. Musei Capitolini
10. Beck's Beer