In groups of 3 or 4 students, choose a good example of an
Instagram post. Explain why you think it's effective. Follow the
cardinal points below to organize your information. After you have
practiced responding to the questions below, put the information into a
formal oral presentation framework. Use the expressions for oral
presentations from the November 2017 posts on this blog.
1)
GREEN = What's the purpose of the post? (Is it announcing news,
introducing/launching a new product, promoting an offer, gathering
information through a poll, cultivating the brand story, or raising
awareness about the brand/event?
2) YELLOW= What's the description? What words and tags are used? Why?
3)
PURPLE = What's the image/ video? Give an analysis for the choice: why
is it effective? If necessary, explain the symbolism. Comsider if the
image(s) video reflect the wording.
4)
BLUE = Who is the target audience: primary, secondary, or both?
Consider age, gender, salary range, work/profession, and if they live in
a city or town.
5) RED/HOT PINK= What's the call to action? What is/ are the target audience(s) supposed to do after interacting with the post?
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