Tina Seeling: Innovation Engine talk & the main points

The Innovation Engine by Professor Tina Seeling from Stanford University.

·       When you want to unleash your creativity, where do you start? What kind of pathway(s) to you take, and have you taken?

·       For a new perspective on this topic, watch Prof. Seeling's video "Six characteristics of highly creative people."

http://www.tinaseelig.com

-à Listen and watch the video, and make notes about the main ideas.

à  How could you use this model in your (creative) projects?

Tina Seeling: THE INNOVATION ENGINE – Notes Summary

Objective: come up with new ideas and bring them to life through the INNOVATION ENGINE

1.    Imagination to REFRAME the question/ problem=  x + x = 10 (There is not always just one right answer)

2.    Connect & Combine ideas = e.g. Japanese art of Shindagoo (unuseless ideas) 

3.    Challenge Assumptions = by building your base of knowledge: observe – the more you know, the more you have to work with. ATTITUDE helps with this: have the confidence that you can find the solution and solve problems

4.    Habitat- the environment/surroundings in which you work – the physical space can influence how you think and approach ideas/ problems / solutions. More flexibility leads to more flowing of ideas.

5.    Resources = (not just money) Natural resources, community and the process by which you approach problem solving leads to innovation

6.    Culture = in the innovation engine, how we deal with failure changes. Failure does not automatically mean defeat. It is DATA…and from data you can get insights into problem contours, landscapes, elements, and better solutions.    Rapid prototyping can indicate if you are headed in the right direction.

INNOVATION ENGINE PARALLELS:

·      IMAGINATION & HABITAT

·      RESOURCES & KNOWLEDGE

·      CULTURE & ATTITUDE