Find
the definitions to the collocations with ‘brand’ and ‘product’.
BRAND…..
1.
loyalty
2.
image
3. stretching
4. awareness
5.
name
a)
the name given to a product by the company that makes it
b)
using an existing name on another type of product
c)
the ideas and beliefs people have about a brand
d)
the tendency to always buy a particular brand
e)
how familiar people are with a brand
Brand stretching case study: search YouTube for Hawkins Power & Light and you'll experience an example of brand stretching for Netflix's Stranger Things: https://www.youtube.com/watch?v=ZPvxiNSeLf8
Do you think this is an effective example of brand stretching? How can it help raise awareness of Season Two: Stranger Things on Netflix?
Practice:
Complete the sentence with the correct collocation.
1. The creation of Virgin Cola, Virgin Air,
Virgin Rail and Virgin Bride is an example of brand _____________________.
2. Consumers who always buy Levi’s when they
need a new pair of jeans are showing brand
___________________.
3. Not enough people recognize our logo; we
need to spend a lot more on raising brand_______________________.
PRODUCT…
1. launch
2.
lifecycle
3.
range
4.
placement
5.
endorsement
a) the set of products made by a company
b)
the use of a well-known person to advertise products
c)
when products are used in films or TV programs
d)
the introduction of a product the market
e) the length of time people continue to buy a
product
Practice: complete the collocations with ‘product’.
1 David Beckham advertising Vodafone is an
example of product____________________.
2. A product__________________consists of
introduction, growth, maturity and decline.
3. The use of BMW cars and Nokia phones in James
Bond films are examples of product___________
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