Monday, November 27, 2017

Email & Tone: Getting the right tone in writing.


EMAIL & TONE…Compare, Analyze, Contrast, Refine….Be Pro-Active.

Please refer to the photocopies distributed in class on Monday, November 27, 2017.

1.   Write your own email:  Your boss writes to you and asks you to do a series of 6 Instagram posts for the agency.  Currently, you have 2 major branding projects you are working on and feel like you don’t have sufficient time.  Respond in writing to your boss explaining your situation, what you can/ cannot do regarding the 6 Instagram posts.
2.   Then we will read an article, and examine some sample emails
3.   Look at your email from number 1. Is there anything you’d like to change, rewrite, or refine?
4.   Vocabluary to remember:
         -Catch-up with someone/ have a catch-up meeting = aggiornare
         -Bring someone up to speed = aggiornare

Email exercise: Insert the expressions (a-h) to complete John’s response.
1.  b
2.h
3.g
4.d
5.f
6.c
7.a
8.e



Email Phrases for diplomatic langauge:  use conditionals, and introductory phrases at the beginning of your sentences: “As you know,..”

If you remember….(clearly)
It would take time….
I’d find it difficult…
It would result in…
I’d like to talk this through
Given that. …
Perhaps we could discuss this

The possibility of + gerund…
Maybe…
Would helpe spread the workload…
I could arrange this..
If you agree…

HOW IS THE MESSAGE ORGANIZED?  Email organization for diplomatic responses.  See the 3rd example, on the bottom of the page of the photocopy for reference.

1.   Refer to what each one knows about the topic (include relevant email if needed)
2.   Re-explain the situation you are in…your current situation
3.   I appreciate that someone needs to do this…(a nice way to say I understand what needs to be done, but I am not available)
4.   Take charge of the situation by explaining problem elements and possible solutions  PROPOSE SOLUTIONS: Be pro-active.
5.   And invite the other person to contribute their thoughts about it (if you agree…) (What do you think?)
6.   Ask to meet to discuss in person
7.   I’ll look forward to seeing you tomorrow and discussing this.


Revise your original email and send it to me by Friday, December 1, 2017 at teachrmarye1@gmail.com

TONE & WRITING: To sum-up…

1.   DO NOT ASSUME THAT EVERYONE WHO READS YOUR EMAIL/Text/ WhatsApp, etc. WILL AUTOMATICALLY UNDERSTAND THE TONE (URGENT, PROBLEMATIC, CONFUSED…HAPPY, ..ETC)
2.   CLARIFY WITH A PHONE CALL
3.   CONSIDER ADDING AN EMOJI if it’s an informal relationship (e.g. a colleague, friend, family, but not your boss, or superior).

WHEN WOULD YOU ADD AN EMOJI IN A SOCIAL MEDIA POST?

-It depends on the brand, you all said.
-Look for some good and bad examples of how brands on Instagram/FB use emojis.
-Just for fun, or if you have an extra 6 minutes, listen to this easy profile on BBC Learning English, “The Rise of the Emoji.”  http://www.bbc.co.uk/learningenglish/english/features/6-minute-english/ep-170323




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