Thursday, November 23, 2017

SFO MOMA: Cultural Museums & Branding

How would you create a branding campaign for a cultural museum whose values have been identified as these?

  • OPENNESS
  • SURPRISE
  • WELCOMENESS
  • PARTICIPATION 
Read this case study, and then discuss in small groups how  museums, in general - or specifically in Italy - get their message out to the public. How can these institutions attract more people?

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