Link to other podcasts by the Stanford University Innovation Lab: https://ecorner.stanford.edu/series/stanford-innovation-lab/
Related article from the Harvard Business Review, about better brainstorming (15 pages):
https://hbr.org/2018/03/better-brainstorming
or
How Pixar Fosters Collective Creativity by Ed Catmull for the Harvard Business Review:
https://hbr.org/2008/09/how-pixar-fosters-collective-creativity?referral=03758&cm_vc=rr_item_page.top_right
Take Notes on the Podcast:
FRAMESTORM BEFORE YOU BRAINSTORM:
Stanford University’s Innovation Lab
Podcast with Dr. Tina Seelig & Emily Ma
1. Today we’re discussing…Frame-storming:
how to ………
2. Brainstorming
is hard work, even if the rules are basic. Tina Seeling compared it to……..
3. One
of the most powerful things in a brainstorming session is ……
4. This
is useful especially when designing consumer-facing products. FOR EXAMPLE,
regarding the coffee-drinking experience: HOW …………….CAN
WE MAKE IT? HOW ………….CAN THE (USER OF THE
APP) BE when using our App?
5. BEFORE
BRAINSTORMING……..
6. VOTE ON ……….
7. HOW
do we go from …………to ……….. (making it a reality?) How do we decide ……..
8. Everyone on the
team ……..
9. But
people have a tendency to ……..
10.
Emily Ma responds that she sets
out some ……..
a. Green =
b. Yellow =
c. Blue =.
11.
Sometimes team members will ……
CREATIVE CHALLENGE:
1. CONDUCT A “FRAME-STORMING” SESSION TO
COME UP WITH IDEAS FOR A MARKETING/ ART, CAMPAIGN OR EXPERIENCE DESIGN FOR ONE
OF THESE PRODUCTS: a) an IKEA product like a chair, sofa, or bookshelf.
b) Illy Coffee home coffee making machine c) Oreo cookies d)
Nutella e) your idea...
2. BRAINSTORM THE QUESTIONS…
3. VOTE ON WHICH TOPICS NEED MORE INVESTIGATION
4. DISCUSS THOSE IDEAS…AND VOTE ON THE ONES THAT COULD BE
IMPLEMENTED…USE THE COLOR-CODED SYSTEM
a. GREEN (go),
b. YELLOW (happy experience for the
end-user),
c. Blue ( it may be difficult because it's
so innovative. But it’s brilliant and deserves further investigation)
After you vote, discuss why you chose those ideas and how
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